TriggerFit - Personal Training

Logo created for TriggerFit, a personal training business based in Cardiff.

The Brief
I was called by Eric, founder of TriggerFit, to create a logo to represent his personal training business without having the whole 'fit, gym, muscle' appeal of the majority of logos in this category out there. The name 'trigger' is a reference to the trigger people pull when starting working out.

After a few sketches I decided to use a stylized trigger icon inside a cell, connecting the trigger with the changes a body goes through. 
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