As part of my Masters programme I was asked to create a brand for a fictional magazine of my choice. I'm very passionate about travelling the world so I decided to create a magazine aimed at people like me. The idea behind Pakrs is very simple: make travelling as it should be, fun and easy. The logo reflects the concept with a very funky and modern typeface and a compass with a pin map as the needle.
Brand guidelines: http://goo.gl/x8IKdq